Three Christchurch orthopaedic surgeons teamed up to start the city’s first specialist clinic for the treatment of hip and knee complaints.
The Different was engaged to develop the clinic’s brand and to position it to stand out as an innovative, specialised and responsive option for GPs and health professionals to refer patients to for treatment.
Our “treatment” is the creation of a highly distinctive and differentiated logo device that has a strong sense of movement, balance and accuracy. It’s representative of both hip and knee joint mechanisms and adopts colours synonymous with trusted providers in the health sector. It also integrates with the words of the clinic name to act as an ampersand.
