As getting new dentures is a make-over or sorts, it improves personal appearance and restores confidence, an important goal in creating a logo and brand for Dentures Direct was communicating the promise of a new, fresh and positive identity.
Targeted at the price conscious consumer, the solution is a concept that is simple, solid and has a sense of direction that reflects the business name and model. It also embodies the brand attributes of being modern, high-quality, and friendly – with a hint of a smile.
