Honey Valley initially approached The Different for a logo design.
After researching the domain in which the client operated and the firm’s business method, The Different identified a number of opportunities to leverage greater value from a total business rebrand and by focussing marketing communications of the business’s points of difference. Having persuaded the client of the market opportunity, 100% Pure New Zealand Honey Ltd was born and registered as a New Zealand Trade Mark.
Leveraging off the international brand awareness of Tourism New Zealand’s 100% Pure campaign, we put our own spin on the 100% pure message for honey by creating a % symbol out of a silver fern in the white space and drops of honey in black.
